How to put your visitors into a hypnotic trance and make them stay or even buy your products!

Take a deep breath, and breathe out gently. Then count from five to one and you will become more and more relax as you are reading this. You are intrigued with the title when you first read it and you will become focused on all the points here, because you want to capture your visitor’s attention and make them stay…

This is probably the impression you have in mind about hypnosis, and you are right. You are here because you want to make your website look more interesting to your visitors, so interesting that it mesmerizes them and put them into a hypnotic trance to stay longer or even buy your products as a result. While you can put your visitors into a dazed stated, you should realistically know that you can’t mind control your visitors.

But the good news is, you can create suggestions to your visitors that are influential enough to put them in a suggestible state and make them stay a little longer and perhaps if it is persuasive enough (and your products good enough) they might just buy it!

The truth based on research is that people go through a hypnotic state at least twice a day in their daily routine. But the media has exaggerated hypnosis and it is now stereotyped as something to do with taking control over people’s mind regardless of their will. Hypnosis is not about mind control, at least not unwillingly. If you have ever been driving in a long distance while you are listening to the radio or talking to the passenger only to realize you have reached the destination in a short time, then you were in a hypnotic state.

Many routine work involves getting people into an automated hypnotic state. These include driving, cooking and reading which can all create an automatic response for action. When was the last time you’ve read a book or visit website that you are so focused that you’re not even aware of someone calling you. Because you were absolutely focused on what you’re doing. You can achieve the same with effect with your web content with the following:-

Good design

Because a website is known for fast browsing, and it only has a few seconds to grasp the visitors attention the first appearance must has significant impact. And the way to do this is with good design. A good design is a clear design and a clear design is when everything is in order. You want a web design that soothe the visitor’s urge to rush to one site to another. So unless the web design is good enough, you then fail the first step.

“The web is for scanning, not deep reading. People typically spend two minutes or less on a site. Why do you think the killer app is called browser” – Josh Quittner, Fortune magazine.

Keywords are the key

You might not be aware, but you need to get the keywords right before you talk about prolonging your visitor’s stay. Because without relevant keywords targeted to your page, you will mostly attract the wrong visitors who will not stay. So getting the keywords right give your visitors more reason to stay and read your stuff, because it is relevant to them. If they reached your page correctly and find the content reflect their reality they are then more receptive with your suggestion.

To be continue… (pace and lead, belief system next)

The money back guarantee

If you skim through any products or services on a website, you’ll probably notice some familiar phrases like ‘risk free trial’ ‘double your money back’, ‘order now and decide later’, ‘no risk’ and last but no least ‘money back guarantee’. This has become a frequent tool and feature in most business to secure the confidence of visitors and prospects. It is as a form of free trial and helps to reinforce mindset, believability and credibility of the product. The money-back-guarantee feature has become a standard idea of trustworthiness for many.

Considering in the context of web hosting, there are generally two types of ‘trial’ that are given to the prospect – X –days guarantee and X-days for trial (usually for 30 days and 7 days standard) Most visitors do feel more convinced to see either of these to appear in a product that they’re in, because the product conveys confidence. But when talking about web hosting, the two trials might be different in expectation.

The ‘7 days trial’ for web hosting usually uses a test server to host a site. This also means different performance compare to the actual server that will be used to host your site after seven days of trial. After the trial period, all files located on the test server will be transferred to a different server environment where other factors of server capacity and speed may not be what you have been experiencing from a trial server.

Thus the performance of your website may differ greatly. An experience from a trial server may not be a realistic expectation after the trial period. On the other hand, the money back guarantee gives a more realistic expectation from the actual experience of trial and does not require the transfer of files after the end of a trial period. Other products and services can be applied similarly in web hosting.

If you’re a merchant and are considering to use a trial for your products to boost the confidence of your visitors, you might want to think about the conditions for the procedure if they choose not to proceed with buying or request for their money back. For example in the ‘money back guarantee’, how straight forward the procedure to get their money back will also determine if the customer will trust this feature or not. The procedure should not be too long and complicated. But more importantly, it should look genuine.

How to incorporate payment method into a website

So you’ve learnt a lot of ways about how to attract visitors into your website and persuade them to buy your products. From there, you take the next step to contact them and meeting them in person to collect payment, or have your clients send over via TT (telegraph transfer) if they are from overseas. These are some of the ways to collect payment through offline methods where your website has not been fully utilized. But may not be the best method for collecting payment when handling large clients. For that, more options of payment system needs to be integrated into your website.

With new algorithm and legislation expanded to more countries (including third world countries), the next challenge is now about how to setup a proper system to manage payments. There are three types of payment methods that are generally used – offline, semi online and online. The offline payment methods are what have been described earlier as cash deposit, TT and cheque. These are convenient choice of payment method for local clients.

The semi online payment method for clients involve going through online payment procedures but the data would being processed offline. So the confirmation of payment is usually not instant and may take up to few hours to verify and process a payment. However many consider this to be a safer way to prevent online fraud.

Then comes the full online payment method that can be managed entirely on the internet. With this, there are two ways that a website can incorporate online payment methods. One is by applying an internet merchant account through different banks to provide online credit card payment. This method can be rather troublesome as you need to go through a long process of application and pay the whatsoever fees that require by them. Nonetheless, it provides better convenience for your clients and being perceived as more creditable for acquiring a legal permit and internet merchant account from banks.

Additionally, you can also get similar benefits for your clients through a payment gateway company, but without the hassle of long procedure of applications. Payment gateway companies deal with all bank issues to provide you the convenience of payment method system for your website. But there are other critical aspects to consider when choosing a payment gateway. These include the price, convenience, accessibility and more importantly security. All payment gateways have comes with different benefit,. some are more popular and some are not. Try Ipay88 for better accessibility worldwide.

Payment gateways also offer ready-to-use shopping carts and checkout system that can be easily integrated into a website. The fees for these services vary from one to another, but nonetheless could be a worthy price for the benefit of the clients.

The common mistakes of SEO

While there are many secrets of SEO that you’ve might read about, whether from this source or other it is also important to know what to avoid in practicing SEO techniques.

Overly targeted and inconsistent keywords

Keywords are one of the most important elements for successful SEO. You put it in your content, meta title and description to make sure search engine crawlers get the right keyword so it knows how and where to categorize your page. But don’t over do it! Two to three keywords on the same focus should be enough, The more you use, the more confuse search engines would be. This helps you to make your site stay at a specific category you desire.

Another common mistakes people often make is when the keywords are antonymous to each other. If you want to focus on the competitive price of your product then don’t conflict it with another focus on the quality. Choose one to emphasize so search engine knows which aspects you want to be known as. If both are necessary to point out, then do it on two different pages instead of one.

Broad and general keywords

When choosing a keyword for your page, put your foot into the visitorss shoe. Think of the journey of how these people would reach your site starting from the search engine. Think of where they’re from and what is the nearest keyword on their mind so that your page would be at the top of the search result when they look for it. So doing some research on the demographics and psychographics of your targeted visitors will definitely help.

For example you may think about their location such as in Malaysia and the product they have in mind such as web hosting and of course the type of web hosting they are looking for. So “Malaysia reliable web hosting” would help to narrow down the searches giving more specific and more importantly, relevant results to the visitors.

Poor grammar and spelling

This should be self-explanatory. Pay extra attention to grammars and spellings of your page and it creates an important impression for your visitors.  Typo errors are simply unacceptable and it also prevents search engines to place you correctly. Proof read and triple check everything because these are the basic presentation of your credibility.

No title tag

Always make use of meta description and title for your pages. It is there to guide where the search engines should get the information. The meta description would be an excerpt of  your page on search results and help visitors to understand and decide if they will click at your page. Pages that does not have meta description would usually leave search engines to select random parts of the content as a summary for search results and it may not be not as good as it would be.

Spam on backlinks

Most people are taught to get backlinks on their site so that others will reciprocate obligatory thus improving their rankings on search engines. But the more important lesson is about the quality as always, not much on the quantity. You can have thousands of banklinks on your page, but if it’s all irrelevant to what your site is about then it won’t help. One high quality link to your site is better than thousands of junk links. Google pay higher attention to who is linking to you than how many you are linking from. Nonetheless, it is never easy to obtain high quality links.

There are more to be discussed about what should and should not be used in SEO, but if you are concerned with your site’s SEM or SEO, try out the Business Analytics at no cost or purchase a professional service from www.searchengineservices.com.

How can dedicated server improve web traffic

There are many ways to improve your web traffic. But most are done through the external process where reciprocal links, advertising, press release and other form of online publicity are involved. These methods can be highly effective to increase the visibility of a website thus increases the chance of getting more traffic. (Read more about how to promote a website from here). However, even with all publicity effort to promote web traffic, your website may not have the potential to sustain high traffic volume because the lack of profound reservoir of resources for it.

It all starts from the quality of the server that you choose for your website. Just imagine a taxi and a bus that picks up passengers along the way to its destination, the bus that has bigger capacity would definitely be able to picks up most passengers. Now take this analogy to compare between a shared server and dedicated server. In a shared hosting environment, it your website would be sharing resources with all other websites, probably between thousands of web accounts. And in dedicated hosting environment, it is all for you to use – big space.

If you expect at least ten thousands of visitors coming into your website in a day, then it is best for your interest to get a server with larger resources for your use such as a dedicated server. A shared environment hosting would not have enough resources to maintain the traffic and are not suitable for a high traffic niche. This boils down to one of the most important element of web hosting – bandwidth, is what determines the flow and speed of your web traffic and how fast your visitors are able to reach your website.

A dedicated server gives you faster speed because you don’t have to share the resources with other clients like in a shared environment. As a result gives you more consistent and reliable resources that you can expect. In a shared hosting environment, a visitor may need to wait for long time before a website on a server is allocated for enough of bandwidth to send out as a response. The delay of your web response will be remembered and so would be your web’s reputation that determines if you will be able to get a loyal visitor.

A high quality web hosting can definitely help to boost up web traffic. Popular sites that expect to accumulate large amount of visitors in a day should consider the use of dedicated server to allow sufficient bandwidth transfer. Try out webserver.com.my

Trafficology

The source of traffic can be viewed as a potential flow of income to a website (if managed properly). That means it is imperative for any online entrepreneur to fully understand how web traffic works and where does it comes from to create a more profitable conversion of traffic.

By understanding where your web traffic comes from, you will get the answer for the best place to market your website. There are basically three main sources of traffics that include from search engines, backlinks and direct URL. Search engines are one of the more heavy source of web traffic. According to research, this comes from 60% from Google, 30% from Yahoo and 10% from MSN.

Excluding hundreds of other less known search engines, backlinks also contribute in the overall traffic accumulation. The source of banklinks usually arise from websites that are of similar content or may derived from posts or comments in forums or social networking sites where a relevant topics are being discussed and links shared. Therefore, the chances of getting genuine visitors and conversion rate are higher than other forms of traffic source.

Despite the traffic report generated through software or third party traffic provider, many misunderstood the differences between the terms ‘hits’ and ‘visits’. These two terms on the traffic statistic can have very different meanings. The term ‘hits’ means requests from the web client to deliver a file and not necessarily a visit from a new visitor.

Many hits are a result from a search engine crawling or by the same visitor over and over again and are an inaccurate way to evaluate the number of human visitors that have been to your website. The hits is a misleading evaluation as the number increases whenever the same visitor enters the website or refresh a page.

Unlike ‘visitors’ or ‘unique visitors statistic’, this presents a more accurate report definition on the number of new visitors that reaches the website. You may also want to monitor the bounce rate to determine if these visitors reached your website intentionally or accidentally. The bounce rate determines whether the visitors proceed to other pages to signify genuine interest.

There are many ways to get a traffic report, such as from a traffic software to a third party web-based stat provider. But when considering a third party traffic report, the privacy of a website can be at stake. Do read the lengthy terms and conditions of the traffic report before using it. You should be prepared that the scripts that you are required to insert into the web pages will allow the traffic provider to dig into the page’s content and use it for anything, so sensitive information on a page would eventually be known to the provider.

Alternatively you can also use web statistics prepared by the web hosting provider you paid for. There are many hosting providers that provide a built-in web stat that offers a thorough web statistic report on real time. Try webserver.com.my. This is a safer way for those who prefer to maintain their right of privacy of their website.

Online Advertising

Advertising has a profound role in developing sales and branding for products and organization. It has always been the traditional way of promotion and has evolved into greater effectiveness ever since internet come to play.

We all have a built-in filter that traps all the unwanted advertisements that tries to enter our focus. The filter is an important skill for any modern person to acquire. This is because a person is exposed to thousands of advertising messages in a day, imagine if a person is attracted to all of these advertisements. Yet some advertisements do bypass our filters and influence us, especially when we enter a daily routine that involve using the internet.

There are five broad types of online advertising that comprised of contextual ad, affiliate aka network ad, banner exchange ad, email ad and the newly social network ad. Each of these has the great potential of delivering powerful marketing messages to the public and is equally effective as its offline predecessor to get sales or to merely increase public awareness.

The prices for these ads vary differently. Some are according to ppc (pay per click) and some monthly. Other online advertising like email is almost free of charge but only requires some investment of effort and time to prepare the content. This can also be more effective compared to other form of online advertising as it can be tailored according to specific receiver and elicit a direct response from them. However an upgrade to a better email-marketing tool would be necessary when a mass blasting is involved to have better management of the emails.

Contextual and network ad is one of the popular advertising market on today. These are driven to deliver ad messages more specific to the content of a website hence are more relevant to the visitors compared to conventional ad on newspaper that aims at the general public. The network ad is a common way to raise money for some websites and can also be a main stream of revenue for a website.

A more trendy form of online advertising would be the social network advertising. This form of advertising relies mostly on words of mouth through users of social network. Known as a double edge sword, it can make or break reputation easily. Reputations of a product or organization can spread like fire across network of people. Nonetheless, the social network advertising gives more specific range of demographic and psychographic profiles for the advertiser and is probably the most effective psychological influence one can create from advertising.

Despite that, offline advertising retains its demand and popularity among advertisers as its value is still well preserved. Traditional advertising such as TVC and newspaper holds a higher perceived value compared to the internet. Because media like tv and newspaper is all about ultimate credibility. Company who appears on these media is perceived to be better established thus more value. Nonetheless, online advertising learnt the best principle from the offline that seeks direct response and its advantage involves low cost and advancement with audio and video that are more involved with the current generation.

Wordpress for business

There should be equal reasons for anyone to choose between an advance web editing software or a Wordpress content management system for developing a website for business. These include considering the user friendliness of the product, the optimization of search engines, features available and the effectiveness of the managing and maintaining a website for an optimum performance.

Wordpress for business has been gaining popular use from a beginner to an advance web developer. It is a industrial leading content management system that can be used for various sorts of websites, including one that is meant for business. Many considered Wordpress as a professional CMS tool that allows effective developing and managing for websites, where all pages or posts (for blogging) can be created and edited at ease.

The user friendliness of Wordpress is also a worthwhile experience, especially for those who are new to web design and development, or those who simply choose not to use with the complex HTML editing software such as Dreamweaver. Originally meant for blogging purposes, Wordpress provides an easy understandable interface for users to create pages with just a few clicks. Users of Wordpress can also choose to perform editing with the simplified version of the editor or the more traditional editing system such as the HTML editing.

Because Wordpress is popularly used by many web developers today, the support is more easily available at anywhere and almost anytime. Most web hosting supports Wordpress as a CMS (try webserver.com.my) Problems can be quickly solved by a developing party by transferring the control (user login details) to them. Files can also be easily transfer from one web hosting to the other with complications.

The rich features on Wordpress are probably one of the best reasons for anyone to use Wordpress for business. It contains abundance tools and features that helps to optimize the website and captivate the attention of the visitors. Tools such as shopping carts and SEO features are also easily available to be installed as plugins. Different themes, layouts and designs also provide graphic designers the choice to put more of their ideas into practice. With variety, all of these features and plugins can also be easily installed within a few minutes.

Best of all, the reason why anyone should consider Wordpress for business is the search engine friendliness for the website that adds the value. The keywords and description can be easily managed within the fields in the Wordpress backend editor. It is not uncommon to have found a new page or post created within a few minutes on a search engine, because Wordpress are simply better made for search engines.

Magic words for your website

Words can create different feelings for people, feelings that include happiness, sadness, surprise, disgust, confusion, fear and desire. The power of words are used on ritual chanting to a sales letter to hypnotic suggestion, and last but not least on a website that can attract visitors and close sales.

Two words that have a similar meaning can be different and effective in different contexts. For example the word envy and jealous are different in the weigh of implication where jealous is generally associated with negative connotation in the form of possession to the extreme while envy are perceived to be lighter. As words can be used in different context, it can be enhanced to create an anchoring effect to improve memory and positive feelings for your visitors.

The concept of anchoring in this article for magic words is borrowed from the study of NLP (neuro linguistic programming). In the similar concept, the framing of the mindset of the writer determines the words and phrases that will be used on the content, and a good choice of word should come from a positive frame (mindset).

In the context of website, one must also take SEO keywords into account, that is by using relevant words found by visitors. This can be applied similarly, by pacing the reality of the visitors. I.e If the visitor typed the word ‘reliable’ into the search engine, then the landing page must contain consistent keywords that pace the visitors reality of what he/she may be seeking for, and lead the visitor by anchoring similar association of words such as consistent, dependable and trustworthy to the content. There should be no conflicting meanings or words.

A positive mindset is important to produce right words for your website. Some websites contained phrases like “Don’t forget to subscribe…”. This is a weak perspective compared to a phrase like “Remember to subscribe…” The two LEADING verbs suggest to the visitors either to forget or remember. Of course the latter suggestion would be the actual objective of the message. So always use positive words on your website by knowing exactly WHAT YOU WANT TO ACHIEVE through these words

Avoid the use of SUPERLATIVE. As you have a clear objective of what you want to achieve with words, try to avoid using superlative and excessive adjective whenever possible, as this takes the credibility out of the message. Words like best, highest, widest should be used sparingly and backed by facts.

Using ‘good’ words to mesmerize and improve web SEO are about the art of choosing the right words. For that, positive words like satisfaction, easy, reliable, solution, successful, remember, vital, new and result can be used effectively in a site and bring more positive impression for visitors.

The header is one of the most important factors that decide if the visitor will to continue to read further or leave the page. This is an opportunity to apply the methods mentioned to utilize the ‘magic’ words to the fullest potential.

How to promote your website

After the hard effort to build a website, the next step is to find ways to increase public awareness with similar strategies done by products and services in the real world. The following promotional strategies are based on the practice that can be applied on a website.

Advertising

An effective way to promote a website is through advertising. This can be done through offline and online. With online, one can refer to print ads on newspaper that allows mass audience to receive the message. However, it may not be as effective as online advertising that can now be tailored to the specific target audience. Advertising on the internet search engines and other media usually allows the advertisers to choose the specific demographic and psychographic of the target audience. This will narrow down the visibility of your website only to relevant people.

Press release

Another effective way to promote a website is through the writing of press release.  Press release present itself in a form of news, which is rather innocuous, compared to advertising. Press release is an important elements of public relations that helps to build branding, reputation and credibility. So while advertising helps to capture the readers attention, press release helps to build credibility.

Articles

Articles on the website also plays a significant role as the content. These articles can be submitted to other directories and media. Search engines prioritize the content of a website. So write about the things you have to offer to public to attract greater publicity. Participate in article submission directories to further promote a website.

Creating email signature

If your website deals frequently with email marketing, it would then be useful to develop a recognizable signature that can be used in the long term. This will help to promote the website and the branding.

Submission to search engines

If you have new site, you’d want to submit it to the prominent search engines. E.g. Google, Yahoo and MSN. Also look for other search engine directory that is worth submitting. A manual submission to these search engines produce faster results of the website being indexed than waiting for search engines’ crawlers to visit your website.