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Category: Email

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Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually want and what the brands they serve strive for: one-to-one conversations and enduring relationships with consumers. Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize their […]
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Email marketing is essentially the online version of direct mail. Instead of sending fliers and coupons to a customer’s home, email marketing sends those same items digitally to a customer’s inbox. Approximately 97 percent of businesses are using email marketing to try to convert email recipients into buyers. It must be working because,  Smith-Harmon survey […]
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