Corporate social responsibility (CSR)

The world has become smaller and people are more easily reachable with globalization. Organizations at the same time are exposed to the world’s criticism with how it conducts its business. Therefore, a self-regulating mechanism must exist to ensure the consistency of ethical standards and international norms. These are imperative for any organizations that intend to stay permanently and gain acceptance from the society, and that’s where CSR (corporate social responsibility) emerges.96-Go Green

CSR is not only about being philanthropic in doing charities, it is about organizations behaving on a good corporate citizen terms with practical concept to integrate the environment and social concerns into their business. It is about driving stability, opportunities and reputation in the long term. Despite the understanding of these outcome, many view CSR as an odd for the goal of a corporation, as the results are usually not to be manifested instantly. CSR is not something that can be put on like clothes and take off when not in use, it is something that starts from the root of the organization. It is about how companies reciprocate its acceptance by the environment and society.

“Good corporate citizenship is good public relations and that good public relations is good for business” Harris 1998, pp. 24-5.

CSR is about the integrity of a company’s commitment as a good corporate citizen, it is not about making more profits, at least not directly. By saying that, CSR enhances the reason people buy products form a company that is willing to contribute to the world. Research has shown people are keener to purchase a cause-benefit product. In another word, people view companies who practice CSR adds more value on the products they purchase.

Aside from having more values for the products, CSR helps to reduce risks from the stakeholders, namely, media, activist and government who will be more welcoming. CSR can help to reduce poverty, provide more employment for better social development and preserve for the environment. Companies will be remembered for these good deeds and sums up an opportunity for effective branding at the same time. This helps to attract more employees, investors, bankers and better prospects for the organization.

With more good karma to reap CSR helps to build good reputation. Strong corporate reputation can help to sustain a company in times of crisis. Reputation is definitely the most important intangible form of asset for any organization. A good example can be taken from McDonald during the 1992 riot in Los Angeles where more than 2000 buildings were destroyed, none of the 30 McDonalds shops were damage during the riot. This was a result from the reputation McDonald has achieved on a long term by contributing to the society. People recognize and remember their reputation. The reputation of an organization is like an emotional bank account, ready to be used as a shield in times of crisis.

There are a lot more studies that discuss the benefits of CSRs, but the above mentioned are only presented as part of the benefits, and as the most important perspective on how CSR can benefit any companies in this simplified discussion.

Domain purchase to give hope for the need

Kuala Lumpur, October 16 – Web hosting provider Webserver.com.my promotes a cause-related purchase of Taiwan domain name for non-profit organizations from 1st September to 30th November 2009.
 
The campaign themed as ‘one registration, one hope’ will give Webmasters more reasons to buy a Taiwan country level domain name as they will be giving hope to those who needs it and would be contributed equally to two non profit organizations (World Vision Taiwan and United Way of Taiwan) with an effort to curb poverty.
 
Organized by TWNIC domain registrar and participated by Webserver.com.my, the charity campaign aims to create better purchasing value for people and to help those unfortunate communities in the world.
 
According to TWNIC, three per cent of domain management fee will be donated equally to the World Vision Taiwan and United Way of Taiwan.
 
“We are very happy to be able to participate in this charity campaign and are proud that our services are able to make an effort for those who need it, we hope more people and organizations will be motivated to support this cause” said Alfred Lim, chief executive officer of Webserver.com.my.
 
Start the support of this campaign by purchasing a .tw domain for RM135 per year from https://billing.webserver.com.my/wcp/domainchecker.php
 
About World Vision Taiwan
 
World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice.
 
About United Way Taiwan
 
United Way Taiwan (UWT), a member of the global United Way system, is the largest non-profit organization of the kind in Taiwan , having raised more than NT $32million (9.6million in USD) in 2006, which supported 519 programs around the country. With only 20 full time staff, the efficiency and the great fundraising achievement of UWT are renowned within the global United Way system.
 
About WebServer.com.my
 
Webserver.com.my has 11 years of experience in the web hosting industry and has created a reputation for its secure and reliable benchmark for multiple backup of server hosting. A joint group by experienced leaders and staffs, Webserver.com.my focuses on providing the quality of mission critical hosting service that delivers 24/7 last mile application support and state-of-the-art technology for the best security and reliability. The benchmark of Webserver.com.my is loaded with 2 Gigabytes to 32 Gigabytes of RAM; and is networked together with CISCO Switches that provides the highest level of speed, redundancy and data protection availability.
 
About TWNIC
 
The Taiwan Network Information Center (TWNIC) is a non-profit organization, officially funded by the Directorate General Telecommunications of MOTC (Ministry of Transportation and Communications) and Computer Society of Republic of China, on December 29, 1999.

Giving Back

89446700Aimed to become the best in web hosting for excellent services and reliability, Webserver is also keen to develop a lasting goodwill through its virtue of CSR works. The transparent communication and CSR activities that covers many social developments are carried out from time to time to create a solidifying relationship and trust with its stakeholder.

Webserver believes that the essence of philanthropic attitude should start from people inside the organization and manifest it from inside-out to the world. These attitudes should resemble healthy cultural values, and are shared within the organization. The cultural practices include the empowerment of individuals where each person is given the freedom and rights to fully voice their ideas and make decisions within their own scope of work. Employees are also encouraged to contribute even in the simplest way as possible to the development of society and environment. Webserver also embraces the responsibility of ensuring a balance live-and-work for its staff and personal development for individuals. This initiative gives Webserver a better advantage to attract new talents and to improve the quality of service provided.

 

Webserver understands that this cause-related business does not only gives clients a better sense of purchasing value but also creates better trust and relationships with stakeholders that in return establishes Webserver’s merit in the society.

The WEL (Webserver Enriching Life) CSR project is aimed to enrich the lives of the less unfortunate. Every year, a percentage of revenue will be contributed to various not-for-profit associations.  In addition to social contributions, Webserver is also committed to preserving the environment in which it operates with future plans of deploying environmental friendly machine that preserves the environment.

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CSR Programme

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