So you’ve learnt a lot of ways about how to attract visitors into your website and persuade them to buy your products. From there, you take the next step to contact them and meeting them in person to collect payment, or have your clients send over via TT (telegraph transfer) if they are from overseas. These are some of the ways to collect payment through offline methods where your website has not been fully utilized. But may not be the best method for collecting payment when handling large clients. For that, more options of payment system needs to be integrated into your website.
With new algorithm and legislation expanded to more countries (including third world countries), the next challenge is now about how to setup a proper system to manage payments. There are three types of payment methods that are generally used – offline, semi online and online. The offline payment methods are what have been described earlier as cash deposit, TT and cheque. These are convenient choice of payment method for local clients.
The semi online payment method for clients involve going through online payment procedures but the data would being processed offline. So the confirmation of payment is usually not instant and may take up to few hours to verify and process a payment. However many consider this to be a safer way to prevent online fraud.
Then comes the full online payment method that can be managed entirely on the internet. With this, there are two ways that a website can incorporate online payment methods. One is by applying an internet merchant account through different banks to provide online credit card payment. This method can be rather troublesome as you need to go through a long process of application and pay the whatsoever fees that require by them. Nonetheless, it provides better convenience for your clients and being perceived as more creditable for acquiring a legal permit and internet merchant account from banks.
Additionally, you can also get similar benefits for your clients through a payment gateway company, but without the hassle of long procedure of applications. Payment gateway companies deal with all bank issues to provide you the convenience of payment method system for your website. But there are other critical aspects to consider when choosing a payment gateway. These include the price, convenience, accessibility and more importantly security. All payment gateways have comes with different benefit,. some are more popular and some are not. Try Ipay88 for better accessibility worldwide.
Payment gateways also offer ready-to-use shopping carts and checkout system that can be easily integrated into a website. The fees for these services vary from one to another, but nonetheless could be a worthy price for the benefit of the clients.
Web copywriting (not to be confused with copyright) refers to words use to communicate messages that persuade, influence and sell. A powerful copy is able to create emotions, drama and a sense of urgency that gives the reader a sense of reading news and not an advertisement. It is important to ensure that a site doesn’t look like an advertisement, because an average person is exposed to hundreds of advertisement practically on every where. So the first thing that you want to avoid is to make sure a site doesn’t look like another advertisement. Sadly to see that there are many web copy that disregard this rule and turned their website into excessive heavy graphics that looks exactly like another advertisement..
Copywriting for a website may be slightly different from copywriting for other materials when it comes to the psychology of the target audience – online visitors. The choice of the web copy is very important and a site must have an effective direct-response copy that induces action from just one single exposure. You want someone to come into your site and instantly able to generate responses or call to action. With that in mind, the copy of a site should start all the way from getting a good domain name (check here to find good domain name), it is equally important as the first impression to grab the visitors’ attention.
The next impression is with the first screen they see, not to be confused with the main page or landing page, the first screen covers only the area that appears on the screen when a visitor enters your site. It is the most important impression of what a visitor sees before scrolling down. Similar to the headlines of a newspaper, it is what decides if a person will read further or not. With that said, a strong headline that will capture the visitors’ attention must be included in the first screen. Using some eye tracking monitor, scientists were able to discover that people don’t read online, they simply scan through and stop only at something that catches their eyes. This denotes to the importance of using the right format and design of wordings which include the use of bullet points, bold and italic.
Words tell and emotion sells, the phraseology, rhythm and mindset is important. Research concluded that human’s emotions are one of the primary motivating factors for buying decision. Good words trigger visitors’ emotions hence it is useful to always position a copy that makes them feel like you are talking to them personally. When setting the style of the web copy, remember to be mindful about the colloquialism that should be understandable to most people who have reasonable familiarity with the English language.
Creating a good web copy requires the use of psychological tactics and understanding of concept. A good copy would make people pull out their credit cards and buy whatever that is selling on the site. Nonetheless a good copy must also always be ethical and contain factual information.
A big thank to the Internet, companies of big, medium and small sizes can globalize themselves to anywhere and anyone at anytime. With such mass exposure, websites that represent companies can make its appearance through millions of people who uses the internet. A website can be visited from a keyword in a search engine, a link from other website or direct access for people who already knew the site. You would see many potential visitors coming in and going out of a site and you wonder why they didn’t stay or buy anything from a site. The answer is likely because a site lacks of components of a successful website. I’m not talking about those award-winning sites that would amaze you with their fancy design like Leo Burnett or Saatchi (yet), at least not without first emphasizing on other more important components of a successful website. A successful website is a website that can provide an easy way for visitors to find your site through a relevant keyword, then intrigue them with good packaging and design, then attract them with what you have to offer, and lead them through a smooth journey to becoming a customer. The ultimate objective of a successful website is not only to get applause for a good design and layout, but for the content, accessibility and convenience to appeal to visitors about your business. It’s about how effective a website can convert visitors into customer.
A successful website starts with a realistic goal. It should be a goal that would define and be the starting guide of how it will receive visitors. You need to have a specific goal to achieve what you want from creating a website. Once you know your goal, you will then need to develop and plan strategies to reach that goal. With these in mind focus on the 7 factors that determines a successful website: domain; content; programming; graphic design and architecture; maintenance strategy; seo and marketing; and backlinks. As each of these requires intense specialization to master effectively, this article will only cover what is essential.
The first thing that you’ll need to do is to think of a suitable name for your site that matches your business. A domain name that is search engine friendly and easy to remember would be delightful. You may also want to go on with your existing company name. After you’ve decided on the domain name, secure it for at least 5 years which doesn’t even cost more than USD$100 from Webserver.com.my, if you’re really serious about your site. Once you’ve secured your domain name, you can rest assured that no one is going to steal your site’s name after completing your site. You don’t want to have everything done just to realize that your name has been taken do you.
Content is like the lion in the jungle. It roars on the internet and to your competitors, distinguishing your territory and your uniqueness. Content is the greatest asset of a website. The term unique content usually refers to written words, though it may also be graphics sometimes. Search engines are especially proud to index and rank websites with original and unique content on search results. Although the dynamic of internet market is unpredictable and the algorithms of search ranking remain uncertain. But it is clear that original and unique content is a major contributor to better rankings. Aside from better SEO (more on that later), your valuable content would also be attracting other sites to feed from your site, generating more traffic and backlinks. While you can come out with any original content, you must also ensure the credibility of it as you don’t want to mislead the visitors to avoid getting boycott or ban. Writing content for a site may not be difficult but customizing your content to match the visitors and keywords for search engines may require more work on research. Always provide transparent and valuable information and update the content regularly as crawlers from search engines are very active in stalking your contents.
(Coming soon on programming and graphic design)
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