Nobody can deny the importance of email in today’s modern business communication. Every day, a lot of emails are sent no matter, whether the communication takes place with internal stakeholders or external stakeholders. There are several reasons for which email is an unavoidable communication medium in almost every organization:
- In today’s fast and dynamic business world, quick communication plays an important role in everyday decisions.
- This function is easily served by emails as they are received and sent instantaneously.
- Emails also serve a mean for record keeping. Unlike the paper communication, you don’t have to save them in drawers and physical files. Furthermore, it also allows you to search and see whatever information you want in a matter of seconds.
- If we compare the costs of physical communication mediums with virtual; the difference is an eye opener. So being cheaper, adds more value into this communication medium; hence giving one more reason for its popularity.
- Email marketing has become an important component of digital marketing. It is also another cheaper, effective and useful medium to disseminate the related information to valuable clients. Again email is serving the purpose well.
What will happen; if your email server has been attacked by viruses? Still you are going to have those benefits? Still you will consider it a secure and reliable place for communication?? Certainly not!
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