With any email that we glimpse through, we only managed to be really attracted to the ones that we find meaningful and interesting enough for us to read further and click on it. The success of email marketing are based on action oriented objective where email writers are focused intuitively and logically on what really makes people read and click on it without much exaggeration or cliché. People recipients only scan through their emails for a split second, creating that impact on the subject line and the content message is important.
Conferencecall.com was one that was able to successful increase open rates of email of 45 – 50 percent. Their email marketing campaign’s message was clear and the call to action was upfront. By understanding recipients usually do not read everything that is written on an email, most important points should be stated clearly without lengthy paragraph. And if they do click, it means there’s a real need of the product that you are offering to the recipient.
Instead of putting all messages into one email, Conferencecall.com send a sequence of short emails of 4 weeks gap that helps to educate with call to action. Using friendly tone and bullet point forms, the email was kept to be as simple as possible. With each week of follow up, the email offers reward programs and free promos that are direct and intriguing to most recipients.
Each of their direct messages was able to trigger high open rates and click through rates. Conferencecall.com has also embrace email as their most preferred method of communication with its clients. Thus this builds better credibility for people who receive their emails in future.