We can imagine more entrepreneurs will join e-commerce because of its overall low entry barrier. So the growth rate of the industry will be remarkable in the next few years. It is worth noting that one of the major factors that will have a significant impact on the growth of e-commerce is SSL certificate. It can boost the confidence of customers. Since the security and as a result, traffic on your website will be automatically boost.
What Does SSL Certificate Do?
Encryption – The primary reason why we use SSL is to keep personal information encrypted to ensure more security.
Authentication – In addition to encryption SSL certificates also provide authentication. SSL certificate provider verifies your organization’s information and issues a unique certificate to you with that information.
Trust – SSL certificates also inspire trust because each SSL certificate contains identification information.
Protection – SSL keeps customer data protected e.g; names, credit card number, address. This gives customer a confidence and safe feelings to use a ssl secured website. Also Ecommerce websites with a plus point of incresing customers can safely accept credit cards by using SSL certificates.
Google SEO Ranking
Google has announced that going HTTPS — adding a SSL certificate on your site will give a minor ranking boost to the website.
Unlike before, HTTPS pages will now have an actual boost in search and users will be able to see those by default. Quite logically, this is particularly important for company and e-commerce websites that collect personal information, where the use of SSL certificates is a matter of corporate credibility.
Consumers are emotional when they shop so when we assure them they are protected they have a feeling of protection then they can more frequantly buy from your SSL secured website. And you can accept payments safely.