We can imagine more entrepreneurs will get involved in e-commerce because of its overall low entry barrier. So the growth rate of the industry will be remarkable in the next few years and one of the major factors that will have a significant impact on the growth of e-commerce is SSL certificate. It can boost the confidence of customers because of security and as a result traffic on your website will be automatically boost.
What Does SSL Certificate Do
Encryption – The primary reason why SSL is used is to keep personal information encrypted to ensure more security.
Authentication – In addition to encryption SSL certificates also provide authentication. SSL certificate provider verifies your organization’s information and issues a unique certificate to you with that information.
Trust – SSL certificates also inspire trust because each SSL certificate contains identification information.
Protection – SSL keeps customer data protected e.g; names, credit card number, address. This gives customer a confidence and safe feelings to use a ssl secured website. Also Ecommerce websites with a plus point of incresing customers can safely accept credit cards by using SSL certificates.
Google SEO Ranking
Google has announced that going HTTPS — adding a SSL certificate on your site will give a minor ranking boost to the website.
Unlike before, HTTPS pages will now have an actual boost in search and will be shown to users by default. Quite logically, this is particularly important for company and ecommerce websites that collect personal information, where the use of SSL certificates is a matter of corporate credibility.
Consumers are emotional when they shop so when we assure them they are protected they have a feeling of protection then they can more frequantly buy from your SSL secured website. And you can accept payments safely.