Like a website, email messages can come in different sizes and design with different templates. There are abundance of site template these days that no one is keen to take on the designing work anymore. The benefits of templates are fast and easily applicable and reusable in many ways. Similarly, the market for email templates is growing larger everyday to accompany branding purposes.
The use of email template prepares the sender to fit all messages into a standard theme and structure of an email. The links, the contents, the navigation and the images can be easily applied into a themed-based template that can captivate readers better. Email has come from a long way of plain html message to interactive and graphical emails. Today email is being used globally not only to communicate with its readers, but also to build good public relations and branding purposes.
The impression people get on your email will decide whether it will be trashed in a matter of second. The subject line is what first draws people to click on your email content. If it works, the next lead is to have them feeling comfortable with the overall impression of the email. Sometimes, bad design can lead readers to perceive the email as spam as well. Because the design conveys a form of credibility.
The reason why using email template theme for branding is useful is because it gives your message a better congruency. Having a standard and consistent template that replicate the concept of your brand would convey stronger identity. You can also use different template for different types of email function. Emails for newsletter, billing, and announcement can all be in different templates but still within the same theme. Thus email template is useful for email marketing when it comes to branding.