Have you ever wonder why did some of your emails go into junk/spam folder sometimes, or the email you sent out reached the junk/spam folder of your recipient? That’s because your email has been marked as spam by the email service provider or the recipient itself that have categorized the keywords that are considered as spam to them. As we regard most emails we send out to be important, we want to make sure that these emails would reach the recipient’s inbox safely.
Some of the common reasons why your email triggered the alarm by email spam filter system is because it contains some spam terms. This means within your message content or in the subject line contains keywords that would automatically be labelled as spam email. This happens because of the frequency of email messages that contain similar keywords to be marked as spam by many recipients, and when this happens the email service provider would automatically make record of these keywords that will be considered as spam.
Sometimes, it can also happen when the recipient have certain preference about which keyword that they would regard as spam or emails with certain keywords that they would like to filter out. To avoid being zapped out by spam filters, there are some common keywords that you should keep in mind when sculpting your message.
First, words like Viagra or any pharmaceutical brand names should be avoided for as often as possible. Anything that is closely related to gambling such as casino and so on should also be avoided. Everyday, users are helping email service provider to change how the email spam filter will behave by deciding which to mark as spam and which to white list. Other common spam words include banking or other banking brand such as Citibank. Always try to avoid using any brand names into your content message and more importantly, as the subject line.
Another important tip to keep the email to go below the radar of spam filter is by not using adjectives or superlative words too often. Words like BEST or FREE will trigger the spam filter to react. And more importantly, do not include foul language into your message.